The date that sets the pace
Your Autochiro contract ends around 12 September — about three weeks away. When it does, the automations, message templates, funnel pages and the WhatsApp connection stop being available to you. Stage 1 exists to make sure nothing is lost on that date, and it has to start now to finish in time.
What you are deciding today
Stage 1 only, plus the monthly. Nothing else is being asked for, and nothing else is committed.
Your monthly outgoing does not go up. The one-off is the migration, and it is the only figure on this page you need to decide on now.
Where things actually stand
From a full export and audit of your live account, completed 17–18 August.
The system you are paying £750 a month for is largely scaffolding. Beneath it sits a genuine core — lead follow-up, appointment reminders, payment messages — roughly twelve sequences that carry the actual work. That core is worth keeping, and it is entirely rebuildable.
What the audit also found, in your own account:
- No website tracking at all. There is no pixel on thechirocentre.com. Meta cannot optimise your ads towards bookings, cannot retarget anyone who read your offer and hesitated, and cannot build audiences from people who actually became patients. Every ad pound has been spent blind.
- Reputation was never switched on. The review module sits at zero. You have 240+ five-star reviews on your own website and around 10 on Google. Your nearest competitor has roughly 400.
- Three reactivation sequences were built and never ran once. The dormant-patient campaign exists, fully written, and has never been sent to anybody.
- A WhatsApp message asking to book got no reply. Tested live on 18 August at 11:45. It reached the inbox and nothing responded.
- The diary was never connected. No two-way sync with Clinic Office, so availability has always been a guess reconciled by hand.
None of this is written to criticise a supplier. It is written because every item on that list is a thing you are already paying for and not receiving — and because each one is fixable within weeks, not years.
Stage 1 — the only thing on the table now
Everything that currently works, rebuilt in an account that belongs to you, before access closes.
Migration & continuity
A fixed list of deliverables, a fixed fee, and a written cap on the time. When it is done and signed off, it is invoiced — and you are off Autochiro with nothing lost.
What you get, exactly:
- Your own account, both clinics — branding, business profile, calendars, pipeline, users
- All contacts, tags, custom fields and conversation history migrated
- The twelve working automations rebuilt and tested in your original wording — lead follow-up, appointment reminders, payment sequences
- The message library carried across, including WhatsApp templates resubmitted in your name
- Your five funnels and fourteen pages rebuilt
- WhatsApp routing consolidated onto one number under your control
- The missing “call this patient back” alert wired up properly this time
- A visible count of how many times a lead has been called — the thing you asked for and never got
- Team logins at the right access levels — not everyone as an administrator
- A written handover record: what moved, what was deliberately left behind, and why
Why this is not a copy-and-paste job
Automations can be exported, but their triggers cannot — the part that decides what starts each sequence is held separately and has to be reconstructed by hand, one at a time, across two clinics. There are 315 message templates in seven languages to sort through, and the work can only be done while access to the old account still holds. The export and reconciliation alone is roughly a week, and it has already been done at my own cost — which is the only reason 12 September is still achievable.
The scope, in writing
Capped at 60 hours. If the list above takes longer than that because I judged it wrong, that is mine to absorb — the fee does not move. If you want something added that is not on the list, I quote it before it is built and you decide. That way neither of us discovers the cost afterwards.
Not included in Stage 1 (each is priced separately below, or simply not needed yet): the website rebuild · Meta pixel, tracking and ad management · Clinic Office integration · AI call handling and telephony · the 90 automations that never ran · new copy or creative written from scratch · translating templates into languages you do not currently use. Meta’s own approval time on WhatsApp templates is a few days and outside anyone’s control — it costs nothing, so we start it early.
£4,750£3,950Fixed fee. Payable on completion and sign-off. Founding-client rate — see below.
Why the rate is what it is — and what I want in return
You are the first chiropractic clinic I am building this on, and I want the build to be a reference I can point to. So the migration is priced at £3,950 rather than £4,750, and in exchange I am asking for three things, none of which cost you money:
- Permission to name The Chiropractic Centre in a written case study, with figures agreed by you before anything is published
- A reference call — perhaps two a year — with a clinic considering the same move
- The right to reuse the underlying build with other clinics. Your data, your patients and your copy are yours alone and never travel; the mechanics do
That is a straight trade, and it is the honest reason for the number. If you would rather not do any of it, the fee is £4,750 and nothing else about the proposal changes.
The monthly
Management & growth
- Meta and Google campaigns run, tested and reported — expanded beyond Brentwood to the surrounding catchment
- Automations maintained and improved as the clinic changes
- Monthly reporting in the numbers that matter: cost per booked assessment, care plans started
- Website speed and hosting kept in hand
- Direct access to me, not a ticket queue
£850 / monthBoth clinics. Rolling monthly, 30 days’ notice, no lock-in.
| Today | Monthly | After | Monthly |
|---|---|---|---|
| Autochiro | £750 | Management & growth | £850 |
| Auto SEO tool | £120 | — included | £0 |
| Current | £870 | Proposed | £850 |
Your ongoing cost does not go up. What changes is what you get for it — an account you own, a supplier who answers directly, and the growth work actually being done.
Where the money actually comes back
At an average care plan of £1,000, the whole of Stage 1 pays for itself with four recovered patients. The dormant list that was never sent to should clear that on its own. Add the review gap and the untracked ad spend, and the arithmetic stops being close.
Later, if and when you want it
Not part of today’s decision. Priced now so you know what they cost, decided after Stage 1 has proved itself — and you can take one, both, or neither.
Measurement & recovery
Stop spending blind, and collect the revenue already sitting in the database.
- Meta pixel and server-side Conversions API installed and verified — so ad spend optimises towards booked assessments, not clicks
- Full conversion tracking: calls, form fills, bookings, payments
- Retargeting and patient-lookalike audiences built from real converters
- Review engine switched on — automated post-visit requests, closing the gap between your 10 Google reviews and your competitor’s 400
- The reactivation campaign that was written and never sent, finally sent — to your dormant patient list, with results tracked
- A single dashboard: spend, cost per lead, cost per booked assessment, care plans started
£2,950Fixed fee, if you take it. Payable on completion.
Integration & front desk
The two things Autochiro could never do: connect the diary, and answer the phone.
- Clinic Office ↔ GHL two-way sync — real availability, no double-booking, no manual reconciliation
- Patients, contacts and appointments synced both directions, so the marketing system finally knows who is already a patient
- Staff, rooms and both clinics mapped properly, so availability reflects who is actually working where
- Invoices and payments available for reporting, with Clinic Office remaining your system of record
- AI call handling — inbound calls and website chat answered instantly, including out of hours, with genuine handover to Ying or yourself when the clinic is open
- Missed-call text-back so no enquiry is silently lost
- Phone system decision made properly on cost and fit, and implemented
This is no longer a question mark
On 22 August I was given the Clinic Office API specification and checked it myself. It does not just read your data — it writes: appointments can be created and amended programmatically, and staff and room availability can be queried live. Patients, contacts, staff, rooms, clinics, invoices, payments, credits, refunds, items and consents are all addressable, and it is included in your existing licence at no extra cost.
One honest limitation: Clinic Office cannot notify us when something changes, so the sync polls on a short interval rather than reacting instantly. In practice that means the diary is seconds behind, not live to the millisecond — which is fine for booking. I would rather tell you that now than after you have paid for it.
£4,500Fixed fee, if you take it. Payable on completion.
How we work
Staged, with payment on completion. Each stage is agreed, delivered, demonstrated and then invoiced. You approve the next stage only when the previous one has proved itself. Nothing is bundled and nothing is committed in advance.
Everything is in your name. The account, the pixel, the numbers, the ad account, the data. If we ever part company you keep all of it — including a full export. That is the specific problem we are solving, and it would be poor form to recreate it.
Nothing is switched on against live patient records without your say-so. The rebuilt system is deliberately disarmed until you confirm you are ready.
Two things needed from you
- The Autochiro contract. Specifically any clause about rebuilding or recreating their system. That needs reading before Stage 1 starts, not during it — it is the one thing that could change the shape of this.
- Ad account access. Autochiro currently owns the ad account. Request assignment to your own business now — it can take days. The outstanding balance of roughly £500 on the “CCB BenSuite” account will need clearing first: Meta blocks asset assignment on any account carrying an unpaid balance, which is almost certainly why the assignments on 18 August failed.
To start
Say yes to Stage 1 and the migration begins immediately — the export and audit are already done, which is what makes the September deadline achievable at all.
The two options above stay open indefinitely. You decide on each after you have seen Stage 1 working, and you are never more than one stage exposed.