The whole proposal, in one place
Twelve-month term on the monthly. That is what makes a £1,500 set-up possible on a job this size — and it is explained honestly further down rather than buried.
The date that sets the pace
Your Autochiro contract ends around 12 September. When it does, the automations, message templates, funnel pages and the WhatsApp connection stop being available to you. The migration exists to make sure nothing is lost on that date — and the reason it is achievable in the time left is that most of it is already built.
Where things actually stand
From a full export and audit of your live account, completed 17–18 August.
The system you are paying £750 a month for is largely scaffolding. Beneath it sits a genuine core — lead follow-up, appointment reminders, payment messages — roughly twelve sequences that carry the actual work. That core is worth keeping, and it is entirely rebuildable.
What the audit also found, in your own account:
- No website tracking at all. There is no pixel on thechirocentre.com. Meta cannot optimise your ads towards bookings, cannot retarget anyone who read your offer and hesitated, and cannot build audiences from people who actually became patients. Every ad pound has been spent blind.
- Reputation was never switched on. The review module sits at zero. You have 240+ five-star reviews on your own website and around 10 on Google. Your nearest competitor has roughly 400.
- Three reactivation sequences were built and never ran once. The dormant-patient campaign exists, fully written, and has never been sent to anybody.
- A WhatsApp message asking to book got no reply. Tested live on 18 August at 11:45. It reached the inbox and nothing responded.
- The diary was never connected. No two-way sync with Clinic Office, so availability has always been a guess reconciled by hand.
None of this is written to criticise a supplier. It is written because every item on that list is a thing you are already paying for and not receiving — and because each one is fixable within weeks, not years.
The set-up — £1,500, once
Migration & continuity
Everything that currently works, rebuilt in an account that belongs to you, before access closes.
- Your own account, both clinics — branding, business profile, calendars, pipeline, users
- All contacts, tags, custom fields and conversation history migrated
- The twelve working automations rebuilt and tested in your original wording — lead follow-up, appointment reminders, payment sequences
- The message library carried across, including WhatsApp templates resubmitted in your name
- Your five funnels and fourteen pages rebuilt
- WhatsApp routing consolidated onto one number under your control
- Tracking installed properly — the pixel and server-side conversions that have never existed, so your ads can finally be measured against booked assessments
- The missing “call this patient back” alert wired up properly this time
- A visible count of how many times a lead has been called — the thing you asked for and never got
- Team logins at the right access levels — not everyone as an administrator
- A written handover record: what moved, what was deliberately left behind, and why
Why it is £1,500 and not five figures
Rebuilding this from a standing start is a fifty- to sixty-hour job. Automations can be exported, but their triggers cannot — the part that decides what starts each sequence has to be reconstructed by hand, one at a time, across two clinics, alongside 315 message templates in seven languages.
Most of that is already done. I took a full export before your account closed and rebuilt a working version at my own cost, which is why what remains is closer to eighteen hours than sixty — and why September is still achievable at all. You are being charged for the work that is left, not the work already behind us.
The scope, in writing
The list above is the whole of it. If you want something added that is not on it, I quote it before it is built and you decide — so neither of us discovers the cost afterwards.
Not included: the website rebuild · Clinic Office diary integration · AI call handling and telephony · the 90 automations that never ran · new copy or creative written from scratch · translating templates into languages you do not currently use. Meta’s own approval time on WhatsApp templates is a few days and outside anyone’s control — it costs nothing, so we start it early.
£1,500One-off. Payable on completion and sign-off — not up front.
What it takes to pay for itself
At an average care plan of £1,000, the set-up is covered by two recovered patients. The dormant list that was written and never sent to should clear that on its own.
The monthly — £450, including your ads
Management, growth & Meta ads
Three hundred pounds a month less than you pay today, with the ad management inside it rather than absent from it.
- Your Meta ads run properly — campaigns built, audiences tested, creative rotated, results reported. Not a boosted post and a monthly PDF
- Split-tested automatically, and broken down further than you have had before — by age and by gender, so you can see which patients your spend is actually buying rather than one blended number for the whole account
- Proper attribution, so a booked assessment can be traced back to the ad that produced it
- Expanded beyond Brentwood into the surrounding catchment as the numbers justify it
- The review engine switched on — automated post-visit requests, closing the gap between your 10 Google reviews and your competitor’s 400
- The reactivation campaign that was written and never sent, finally sent, with results tracked
- Automations maintained and improved as the clinic changes
- The platform licence for both clinics, and logins for the staff who need them — included, not billed on top
- Monthly reporting in the numbers that matter: cost per booked assessment, care plans started
- Direct access to me, not a ticket queue
£450 / monthBoth clinics, all staff logins included. Twelve-month minimum term.
Message costs (WhatsApp, SMS, email) are additional and charged at cost — you pay exactly what the platform charges, with no margin added.
| Today | Monthly | From completion | Monthly |
|---|---|---|---|
| Autochiro | £750 | Management, growth & Meta ads | £450 |
| Auto SEO tool | £120 | — no longer needed | £0 |
| Current | £870 | Proposed | £450 |
Against the Autochiro line alone that is £300 a month back, every month. Counting the SEO tool you no longer need, it is closer to £420. And what sits behind the smaller number is more, not less: an account you own, ads actually being run and measured, reviews being collected, and a dormant list being worked.
Why there is a twelve-month term
Plainly: the set-up is priced well below what the work is worth, and the twelve months is what makes that sensible rather than reckless. It is the only commitment asked for anywhere in this document, and it buys you a monthly figure that is £300 lower than the one you are paying now. Everything is still in your name throughout, and you leave with all of it.
Something worth knowing, at no cost to you
The diary sync you were told was not possible
Separately, and on my own time, I have now proven that appointments can be created and updated in Clinic Office programmatically — an appointment was booked and then amended through the live API on 23 August. That is the two-way diary sync that would end running two diaries by hand and the double-booking risk that comes with it.
It is deliberately not priced here and forms no part of what you are agreeing to. I would rather get the migration live first and scope that properly afterwards. The same goes for the website. I mention it only so you know it is real and waiting.
How we work
Payment on completion. The migration is delivered, demonstrated, and then invoiced. Nothing is asked for up front.
Everything is in your name. The account, the pixel, the numbers, the ad account, the data. If we ever part company you keep all of it — including a full export. That is the specific problem we are solving, and it would be poor form to recreate it.
Nothing is switched on against live patient records without your say-so. The rebuilt system is deliberately disarmed until you confirm you are ready.
Two things needed from you
- The Autochiro contract. Specifically any clause about rebuilding or recreating their system. That needs reading before the migration starts, not during it — it is the one thing that could change the shape of this, and I have not seen it yet.
- Ad account access, and the balance on it. Autochiro currently owns the ad account, and there is roughly £500 outstanding on the “CCB BenSuite” account. Meta blocks asset assignment on any account carrying an unpaid balance, which is almost certainly why the assignments on 18 August failed. This one now matters more than it did: your ad management sits inside the monthly fee, so until the account transfers, that part of what you are paying for cannot be delivered.
To start
Say yes and the migration begins immediately. The export and the rebuild are already done, which is what makes the September deadline achievable — and what keeps the set-up at £1,500.
Nothing is invoiced until it is finished and you have seen it working.